Judges recognised the Alceon / Our Agency collaboration produced a marketing approach as creatively beautiful as it was strategic, to overcome the key issues of location isolation and market acceptance of a product of this calibre. From the name ‘Rumbalara’ the indigenous word for Rainbow to the stunning creative expression including commissioning the production of an original song “Follow Your Rainbow” and two feature films, the lifestyle promise of the project was conveyed with depth and imagination.
The effective storytelling and focus on Rumbalara’s many benefits resulted in re-setting expectations of luxury apartment living in Gosford, with the project becoming a new benchmark in price and quality.