Strategy & Creative Direction
Direct Mail
Movie Concept & Production
Tenant Interviews & Storytelling
Video Landing Page Content
Campaign Copywriting
465 Victoria Avenue is a prominent commercial address in the heart of Chatswood, offering naturally light-filled workplaces, quality facilities and the advantages of a family-owned and well-managed building.
With leasing opportunities still available, the challenge was to communicate these benefits to prospective businesses in a way that felt credible, relevant and distinctly human.
Rather than simply tell businesses why they should move to 465, we let existing tenants tell them.
Our Agency identified the experiences of two successful businesses that had already relocated to the building and turned their stories into the centrepiece of a targeted leasing campaign.
Their first-hand perspectives gave prospective tenants something far more powerful than a list of features: genuine insight into what it is actually like to work at 465.
Our Agency produced a film featuring the two businesses within their workplaces at 465.
Through authentic interviews and observational footage, the film explores why they chose to relocate and what they have discovered since making the move – from Chatswood’s connectivity and amenity to the building’s exceptional natural light, facilities and hands-on family ownership and management.
The result is a credible, people-led story that transforms the building’s leasing proposition into the lived experience of its tenants.
To take the story directly to prospective tenants, Our Agency created a targeted direct mail piece designed to cut through conventional commercial property marketing.
The campaign directs recipients to a dedicated video landing page, where they can watch the tenant stories, discover more about 465 and register their interest in the remaining leasing opportunities.
By connecting a physical piece of communication with rich digital content, the campaign creates a clear journey from awareness and curiosity through to consideration and enquiry.
A leasing campaign built around advocacy rather than advertising – using the experiences of successful businesses already at 465 to demonstrate why others should consider making the move.
Real businesses. Real experiences. A compelling reason to move to 465 Chatswood.
