Our Agency were appointed to create the brand and marketing material for Charter Hall’s $100 million townhouse project in the beachside suburb of Mentone, Melbourne. With most terraces facing north and capturing abundant sunshine and cross flow ventilation the name Aquillo (Italian for north wind) suited perfectly. A vibrant and colourful colour palette juxtaposed the built form nicely and the overall positioning and marketing campaign led to a complete sell out coupled with record breaking prices for the area.