Property Marketing Podcast

Archibald

Bondi Junction

ONCE UPON A TIME

Here we go. Another classic Denwol story. This time with none other than the Scentre Group, (aka Westfield), as a their JV partner. A prime corner site in Bondi Junction, adjacent to Westfield’s flagship shopping centre – black label everything. This one mean’t a lot to all concerned. Make it cut through, can’t be same, same. Be Courageous. Don’t die wondering. Ok then – you’ve come to the right place.

OUR COLLATERAL

Brand Strategy
Brand Positioning
CGI & Animation
Visual Story-telling
Photography
Video / Cinema-graph
Brochure
Display Suite Design
Advertising

OUR MARKET / OUR STRATEGY / OUR STORY / OUR AESTHETIC / OUR RESULTS

“This project mean’t a lot to me personally. As per usual, the team at Our Agency delivered. They went above and beyond and were a pleasure to deal with, throughout the entire process.”

Phillip Wolanski
Denwol

OUR MARKET

The Eastern Suburb’s set. They don’t do everyday. Class and flamboyance fused with a bit of groove and whole lot of cool. Show me something different – and it had better be very good, in fact – it has to be outstanding.

OUR STRATEGY

Un-see this. Just about every new building coming out of the ground in Bondi Junction was the same. Multi-level, multitudes. Create something unique. Something the likes of Bondi Junction has never seen before. Turn back the clock and wind it up again. Old school nostalgia, brought to life in a contemporary form. Welcome to Archibald.

OUR STORY

Grand, not bland. The great Gatsby, meets Don Draper. A contemporary interpretation of nostalgia, on every level. The likes of which had never been seen before in Bondi Junction.

OUR AESTHETIC

The 1930’s re-interpreted. Black meets gold, meets mystic. The brochure was designed with a unique carry handle die cut into the cover to convey the impression of a high end shopping bag. Typically, most purchasers would visit Westfield immediately after visiting the display gallery, so we created an endless raft of moving media throughout the shopping centre during the launch period. An industry first cinema-graph and CGI combination helped create an engaging and unforgettable series of print, digital and video media applications which generated an unprecedented level of enquiry. The display gallery continued the contemporary interpretation of nostalgia, with Archibald taking pride of place on a large illuminated light box and television screen, with highly considered CGI animation, cinema-graph and time-lapse view photography of the Sydney fireworks, all beautifully presented in video and in high gloss powder coated black frames.

OUR RESULTS

The Archibald brand and marketing campaign was an overwhelming success with the bulk of apartments being sold out in less than two days!

Testimonials

This project mean’t a lot to me personally. As per usual, the team at Our Agency delivered. They went above and beyond and were a pleasure to deal with, throughout the entire process.
Phillip WolanskiDenwol
We are extremely pleased with the creativity, perseverance, service and delivery from the team at Our Agency. It was a pleasure working with them on the launch of our circa $500M master-planned project in Bankstown and I look forward to the opportunity of working with them again soon.
Jonathan TanSales & Marketing Manager, NSW Poly Australia
Our Agency have been a mainstay brand partner of ours for almost three decades. As always, their storytelling, CGI, service and creativity is of the highest standard.
David MiltonManaging Director CBRE
Our agency have done a wonderful job with this: incredible attention to detail and patience (and it shows). Thank you.
William SmartSmart Design Studio
“Multi award winning creative that delivered exceptional results for our flagship residential development, Sydney Wharf. I would recommend them without hesitation.”
Mark JacobsDevelopment Director, Charter Hall
"The most sophisticated marketing campaign for an Australian residential development ever” "$80 million in 8 hours” “Bondi Beach apartment prices smashed.”
Australian Financial Review
We partnered with Our Agency on our very first project in Epping nearly ten years ago. It was a pleasure working with them then, and a pleasure working with the same team again, all these years later. Their experience & design nous is invaluable.
Alex ZhaoDirector & General Manager, SJD
Our Agency got what it was we trying to say, and told the story in a highly creative, engaging and compelling way. Further to this their handling of the overall account budget, deliverables and timeline was comforting, reassuring and comprehensive. We are extremely happy with their service and look forward to working with them again.
Todd CamplingAlceon
Our Agency were able to demonstrate a level of creativity that matched our dynamic architectural intent and eclectic location. It really was an absolute pleasure working with them.
Mark MezraniDeveloper
Given the uniqueness of this project we were looking for a creative agency that could take the story to the next level, creatively. The team at Our Agency delivered in spades.
Fady RizkAstute Property
Multi award winning creative that delivered exceptional results for our flagship residential development, Sydney Wharf. I would recommend them without hesitation.
Mark JacobsDevelopment Director, Charter Hall
The strategic and creative process feels like second nature when we’re working with the team at Our Agency. I have worked with them multiple times and they always deliver, no matter what the brief, property type or market conditions.
Matthew BaileyLa Salle
It was a pleasure working hand in glove with the team at Our Agency, their creative interpretation of our VIP strategy was first class.
James BellMirvac
Our agency are always a pleasure to deal with, from commencement to completion of any commission. They have an intuitive ability to understand the history, culture and social context of any project and translate it into a narrative that engages all people across the stakeholder spectrum.
Rob ThomasGeneral Manager Property, TOGA
The team at Our Agency went above and beyond – as per usual. Compelling creative, coupled with outstanding production values, service and a can do attitude, resulted in another successful project and a design award or two also.
Phillip WolanskiDenwol
The team at Our Agency shared our optimism and belief and what we were trying to achieve and added the necessary, creative storytelling, to bring our vision to life in the most emotionally, compelling way possible.
Kevin ZhouPrinciple Manager of Sales & Marketing Poly Global Sydney | Brisbane

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As the experts in property marketing, Our Agency offers the best Property Marketing Services of any property agency. A real estate marketing company and the best property branding or the best property marketing services in Australia. Our Agency is a property marketing agency that specialises in off the plan real estate and are also off the plan apartment marketing specialist, off the plan property development specialist & commercial property marketing specialist.

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As a residential property marketing agency, a commercial property marketing agency & an apartment marketing specialist, our property marketing services include property branding, property marketing, property marketing strategy, websites, artist impressions, 3d architectural rendering, cgi, cgi animation, 3d rendering, design, signage, display suites, direct mail, copywriting, on-line advertising, social media advertising, sales books, real estate branding, real estate branding, real estate marketing, property marketing websites. Our Agency is the property agency that is Australia’s most experienced property brand & marketing agency and Australia’s leading specialist property communication agency.

Our Agency is the property agency that specialises in property marketing Sydney, property marketing Melbourne, property marketing Brisbane, property marketing Canberra, property marketing Perth & real estate marketing Australia. Our Agency are the property marketing experts.

Our Agency is a property agency that specialises in property marketing Sydney, property marketing Melbourne, property marketing Brisbane, property marketing Canberra, property marketing Perth & real estate marketing Australia. Our Agency are property marketing experts.

As the experts in property marketing, Our Agency offers the best Property Marketing Services of any property agency. A real estate marketing company and the best property branding or the best property marketing services in Australia. Our Agency is a property marketing agency that specialises in off the plan real estate and are also off the plan apartment marketing specialist, off the plan property development specialist & commercial property marketing specialist.

Commercial Off The Plan Marketing, 3D commercial property renders, commercial marketing specialists, commercial brand strategy, commercial property marketing agency, commercial real estate advertising agency, commercial real estate advertising.
As a residential property marketing agency, a commercial property marketing agency & an apartment marketing specialist, our property marketing services include property branding, property marketing, property marketing strategy, websites, artist impressions, 3d architectural rendering, cgi, cgi animation, 3d rendering, design, signage, display suites, direct mail, copywriting, on-line advertising, social media advertising, sales books, real estate branding, real estate branding, real estate marketing, property marketing websites. Our Agency is the property agency that is Australia’s most experienced property brand & marketing agency and Australia’s leading specialist property communication agency.
The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, exploring their personal & professional stories whilst unearthing insights on how to create the most successful property brands possible.

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