Our design applications for the Archibald brand needed to showcase nostalgia in a modern and elevated fashion. Further to this, given the project was located right next door to Westfield’s flagship Bondi Junction shopping centre, we needed to create a relevant synergy between the two.
The brochure was designed with a unique carry handle die cut into the cover to convey the impression of a high end shopping bag. Typically, most purchasers would visit Westfield immediately after visiting the display gallery, so we created an endless raft of moving media throughout the shopping centre during the launch period. Further to this the client group set about owning the real estate within the shopping centre itself with over 50% of all available signage opportunities purchased within Westfield Bondi Junction.
An industry first cinema-graph and CGI combination helped create an engaging and unforgettable series of print, digital and video media applications which generated an unprecedented level of enquiry. The display gallery continued the contemporary interpretation of nostalgia, with Archibald taking pride of place on a large illuminated light box and television screen, with highly considered CGI animation, cinema-graph and time-lapse view photography of the Sydney fireworks, all beautifully presented in video and in high gloss powder coated black frames.