A family friendly community that combines all the essentials of a modern lifestyle into one exceptional residential and retail village, Clemton Park Village has proven to be one of the best-selling developments in Sydney’s Inner West. Creating a destination where residents can live, shop and play, its 15 residential buildings are surrounded by parks and gardens which are connected to a central piazza by a network of streets and pathways.
Our challenge was to create a distinctive visual language that has mass appeal to a wide range of purchasers, while fitting within the client’s strict corporate branding guidelines. The result was a bold campaign across all media to support Australand’s marketing strategy. Australand was subsequently sold to Fraser Property during the final stages of the marketing. Our Agency rose to the task and successfully transferred the brand identity to fit Fraser’s new brand guidelines with ease, demonstrating our ability to adapt and work with a variety of clients under any circumstances.