DNA

Camperdown

ONCE UPON A TIME

As a graduate in Economics and Law from the University of Sydney, Property Developer Mark Mezrani, has great affinity with the Camperdown area. Both as a student and now as the owner of Camperdown Cellars and Kidstuff, this vibrant Inner West neighbourhood is indelibly printed onto his own personal DNA. Therefore it seemed fitting that we should tell the story of Camperdown’s DNA. The chemistry within architecture and the vibrant hub that is this exciting, eclectic inner west suburb.

OUR COLLATERAL

Brand Strategy
Brand Positioning
Project Naming
CGI
Story-telling
Copywriting
Brochure
Website
Display Suite
Advertising

OUR MARKET / OUR STRATEGY / OUR STORY / OUR AESTHETIC / OUR RESULTS

“Our Agency were able to demonstrate a level of creativity that matched our dynamic architectural intent and eclectic location. It really was an absolute pleasure working with them.”

Mark Mezrani
Developer

OUR MARKET

Young guns & savvy, sophisticated property investors. Both ends of the scale, but both equally streetwise.

OUR STRATEGY

Cut through and then some. The property marketing category can quite formulaic, however DNA Camperdown is anything but. Different and daring. Colourful yet caressing. Make a statement and make sure no one forgets who are you are, ever. Unsee this.

OUR STORY

DNA. The building blocks of life. The chemistry within architecture. Artistic, innovative, unique + cutting-edge cool. DNA is creative living, Inner West style. Inside and out, you’ll love this space. It’s individual. Totally liveable. Less formula. More you. Somewhere you can call home and really mean it. Make it yours.

OUR AESTHETIC

Essentially, eclectic. Distinctive and diverse, typography, graphics, images and design style. DNA Camperdown’s profile is cool, contemporary and liberated. The spaces distinctively metropolitan.