Property Marketing Podcast

Encore
1788 Residences

Double Bay

ONCE UPON A TIME

SJD, envisioned that one day they would create a truly world class project in one of Australia’s most exclusive and desirable suburbs, Double Bay. Now finally that day had come and Our Agency invited our target market to take their place amongst the finest addresses in the world, in fact to take their place atop of them all.

OUR COLLATERAL

Brand Strategy
Brand Positioning
Project Naming
Story-telling
Copywriting
Photography
Brochure
Display Suite Design
Advertising

OUR MARKET / OUR STRATEGY / OUR STORY / OUR AESTHETIC / OUR RESULTS

“We partnered with Our Agency on our very first project in Epping nearly ten years ago. It was a pleasure working with them then, and a pleasure working with the same team again, all these years later. Their experience & design nous is invaluable.”

Alex Zhao
Director & General Manager
SJD

OUR MARKET

High achievers & high net worth, empty nesters living in the Eastern Suburbs of Sydney, with a sprinkling of younger, highly successful professionals. These people have lived most of lives in absolute luxury, residing in very large, opulent homes worth many millions of dollars. They have finally made the decision to downsize into an apartment, and by god – it will need to be of a very high standard indeed. Given their new living quarters is a fraction of the space they are used to, their expectation is that every minute detail be considered, utilising the most expensive & crafted finishes possible.

OUR STRATEGY

The objective is to raise the bar in luxury apartment living sentiment. To assist the target audience into understanding, realising and appreciating apartment living on a scale of opulence that they can relate to. Not an easy task. Easy to read (highly legible) and creative copy & location photography combined with world class print and digital methodology, was our chosen path of realising the objective of hand crafted opulence.

OUR STORY

SJD, envisioned that one day they would create a truly world class project in one of Australia’s most exclusive and desirable suburbs, Double Bay. Now finally that day had come and Our Agency invited our target market to take their place amongst the finest addresses in the world, in fact to take their place atop of them all. Just when our market thought living in Double Bay couldn’t get any better – SJD, the acclaimed developer of 1788, took it up a notch. Right next door – yet on another plane, Encore 1788 Residences will be in a class of its own. Stylish, elegant, captivating and beyond comparison. Everything our market expects and then some, theirs for the taking, but for a limited time only.

OUR AESTHETIC

Unique, considered and high end, was our end game. Hand carved typography and an alchemy of bronze, gold and silver evoke a feeling of aspiration, emanating the values of top flight luxury, wealth, power, and class. Double Bay, all the way, and then some.

OUR RESULTS

So far – so great. With over 70% of apartments sold at launch, at suburb breaking prices. Not just any suburb either, we’re talking about Double Pay – sorry – Bay – here. The client – who has used several established property agencies to this point commented that “this campaign has well exceeded our expectations”. For what it’s worth – we think it’s pretty cool too…

Testimonials

This project mean’t a lot to me personally. As per usual, the team at Our Agency delivered. They went above and beyond and were a pleasure to deal with, throughout the entire process.
Phillip WolanskiDenwol
We are extremely pleased with the creativity, perseverance, service and delivery from the team at Our Agency. It was a pleasure working with them on the launch of our circa $500M master-planned project in Bankstown and I look forward to the opportunity of working with them again soon.
Jonathan TanSales & Marketing Manager, NSW Poly Australia
Our Agency have been a mainstay brand partner of ours for almost three decades. As always, their storytelling, CGI, service and creativity is of the highest standard.
David MiltonManaging Director CBRE
Our agency have done a wonderful job with this: incredible attention to detail and patience (and it shows). Thank you.
William SmartSmart Design Studio
“Multi award winning creative that delivered exceptional results for our flagship residential development, Sydney Wharf. I would recommend them without hesitation.”
Mark JacobsDevelopment Director, Charter Hall
"The most sophisticated marketing campaign for an Australian residential development ever” "$80 million in 8 hours” “Bondi Beach apartment prices smashed.”
Australian Financial Review
We partnered with Our Agency on our very first project in Epping nearly ten years ago. It was a pleasure working with them then, and a pleasure working with the same team again, all these years later. Their experience & design nous is invaluable.
Alex ZhaoDirector & General Manager, SJD
Our Agency got what it was we trying to say, and told the story in a highly creative, engaging and compelling way. Further to this their handling of the overall account budget, deliverables and timeline was comforting, reassuring and comprehensive. We are extremely happy with their service and look forward to working with them again.
Todd CamplingAlceon
Our Agency were able to demonstrate a level of creativity that matched our dynamic architectural intent and eclectic location. It really was an absolute pleasure working with them.
Mark MezraniDeveloper
Given the uniqueness of this project we were looking for a creative agency that could take the story to the next level, creatively. The team at Our Agency delivered in spades.
Fady RizkAstute Property
Multi award winning creative that delivered exceptional results for our flagship residential development, Sydney Wharf. I would recommend them without hesitation.
Mark JacobsDevelopment Director, Charter Hall
The strategic and creative process feels like second nature when we’re working with the team at Our Agency. I have worked with them multiple times and they always deliver, no matter what the brief, property type or market conditions.
Matthew BaileyLa Salle
It was a pleasure working hand in glove with the team at Our Agency, their creative interpretation of our VIP strategy was first class.
James BellMirvac
Our agency are always a pleasure to deal with, from commencement to completion of any commission. They have an intuitive ability to understand the history, culture and social context of any project and translate it into a narrative that engages all people across the stakeholder spectrum.
Rob ThomasGeneral Manager Property, TOGA
The team at Our Agency went above and beyond – as per usual. Compelling creative, coupled with outstanding production values, service and a can do attitude, resulted in another successful project and a design award or two also.
Phillip WolanskiDenwol
The team at Our Agency shared our optimism and belief and what we were trying to achieve and added the necessary, creative storytelling, to bring our vision to life in the most emotionally, compelling way possible.
Kevin ZhouPrinciple Manager of Sales & Marketing Poly Global Sydney | Brisbane

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Our Agency is the property agency that specialises in property marketing Sydney, property marketing Melbourne, property marketing Brisbane, property marketing Canberra, property marketing Perth & real estate marketing Australia. Our Agency are the property marketing experts.

Best Property Marketing Australia

As the experts in property marketing, Our Agency offers the best Property Marketing Services of any property agency. A real estate marketing company and the best property branding or the best property marketing services in Australia. Our Agency is a property marketing agency that specialises in off the plan real estate and are also off the plan apartment marketing specialist, off the plan property development specialist & commercial property marketing specialist.

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As a residential property marketing agency, a commercial property marketing agency & an apartment marketing specialist, our property marketing services include property branding, property marketing, property marketing strategy, websites, artist impressions, 3d architectural rendering, cgi, cgi animation, 3d rendering, design, signage, display suites, direct mail, copywriting, on-line advertising, social media advertising, sales books, real estate branding, real estate branding, real estate marketing, property marketing websites. Our Agency is the property agency that is Australia’s most experienced property brand & marketing agency and Australia’s leading specialist property communication agency.

Our Agency is the property agency that specialises in property marketing Sydney, property marketing Melbourne, property marketing Brisbane, property marketing Canberra, property marketing Perth & real estate marketing Australia. Our Agency are the property marketing experts.

Our Agency is a property agency that specialises in property marketing Sydney, property marketing Melbourne, property marketing Brisbane, property marketing Canberra, property marketing Perth & real estate marketing Australia. Our Agency are property marketing experts.

As the experts in property marketing, Our Agency offers the best Property Marketing Services of any property agency. A real estate marketing company and the best property branding or the best property marketing services in Australia. Our Agency is a property marketing agency that specialises in off the plan real estate and are also off the plan apartment marketing specialist, off the plan property development specialist & commercial property marketing specialist.

Commercial Off The Plan Marketing, 3D commercial property renders, commercial marketing specialists, commercial brand strategy, commercial property marketing agency, commercial real estate advertising agency, commercial real estate advertising.
As a residential property marketing agency, a commercial property marketing agency & an apartment marketing specialist, our property marketing services include property branding, property marketing, property marketing strategy, websites, artist impressions, 3d architectural rendering, cgi, cgi animation, 3d rendering, design, signage, display suites, direct mail, copywriting, on-line advertising, social media advertising, sales books, real estate branding, real estate branding, real estate marketing, property marketing websites. Our Agency is the property agency that is Australia’s most experienced property brand & marketing agency and Australia’s leading specialist property communication agency.
The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, exploring their personal & professional stories whilst unearthing insights on how to create the most successful property brands possible.

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