Foundation Greystanes has been designed to create a collaborative place where both businesses and relationships flourish. The site offers a range of warehouse units, storage facilities and office spaces for everyone from entrepreneurs and artisans to e-retailers and tradespeople.
We needed to create a collaborative place story where both businesses and relationships flourish. The site offers a range of warehouse units, storage facilities and office spaces for everyone from entrepreneurs and artisans to e-retailers and tradespeople.
All the right – everything. Foundation Greystanes heralds a new direction in industrial design with a distinguished look and feel providing optimal flexibility and efficiency. Adaptability and accessibility form the cornerstones of the design while landscaped green zones and first-class facilities provide a pleasant oasis that redefines the industrial landscape. Located on five hectares of prime elevated land, Foundation Greystanes is designed to accommodate a broad spectrum of business.
The Foundation brand identity is designed to capture attention with its bold and contemporary typography, reflecting a modern and innovative spirit. This design choice pays homage to industrial aesthetics, giving the logo a strong and sturdy appearance. The grey colour palette, accented with striking splashes of red, is inspired by architectural elements, evoking a sense of structure and precision.
The use of bold grey line graphics represents the solid and reliable foundation of the brand, while the red dots interspersed throughout symbolise points of connectivity and interaction within the project. These elements together create a visual narrative of unity and integration, illustrating how the various components of the project come together seamlessly. Overall, the brand identity embodies a balance of strength, modernity, and interconnectedness, making a powerful statement about the brand’s purpose and vision.
