Highline

Westmead

ONCE UPON A TIME

Highline is a masterplanned community – within a masterplan. Located in the inner circle of the Westmead health & well being eco system, Highline rises above a fine grain of green space, health, education and retail infrastructure, offering residents a life changing home which transports living in the Greater West to new heights.

OUR COLLATERAL

Brand Strategy
Brand Positioning
CGI & Animation
Story-telling
Copywriting
Photography
Brochure
Display Suite Design
Advertising

“Our Agency have been a mainstay brand partner of ours for almost three decades. As always, their storytelling, CGI, service and creativity is of the highest standard.”

David Milton
Managing Director
CBRE

OUR MARKET

Everyone. Investors, first home buyers, upgraders and downsizers. What do they all have in common? A desire to be part of something greater the parts. A new project, in a new suburb in a new ecosystem providing living on anew stratosphere.

OUR STRATEGY

Re-invent the brand. Taking living tin Sydney’s Greater West to new heights. Crete something that has never been seen before, or will ever be seen again.

OUR STORY

Inspired by The High Line, New York’s urban masterpiece, Highline Westmead’s master-planned residential community is unlike anything Western Sydney has ever seen. Enter a residential world that complements the economic and infrastructure boom already unfolding in the Greater West. Whether as your dream home or exciting investment, Highline’s impeccably designed studio, one, two and three bedroom apartments and penthouses have fantastic views and resort-style facilities. And connectivity couldn’t be better – you’ll be in Sydney CBD in 35 minutes and Parramatta in only one train stop – and what’s more, Highline is at the start of the new Parramatta Light Rail, the hottest ticket in town for future capital growth. Introducing Highline – where your property dreams can come true.

OUR AESTHETIC

In a word, colourful. Our strategy required us to stand out in a crowd. Cut though the sameness and shout out loud from well above the chimney tops.

OUR RESULTS

Sales targets achieved in the first few months of marketing with construction now complete and all apartments mostly sold.
The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, exploring their personal & professional stories whilst unearthing insights on how to create the most successful property brands possible.

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