Infinity, Brisbane


Our Agency were tasked with creating the brand identity and marketing collateral for Infinity, Brisbane’s tallest residential tower, with 81 levels of contemporary living and 549 meticulously designed apartments. The breathtaking circular architectural design intent of Infinity lent itself seamlessly to the idea of continuity, which in turn translated beautifully into the name and subsequent creative execution. The idea of Infinity also encapsulates everything city living has to offer, including easy access to shopping, transport, fine dining, business and professional services, and within a short walk to galleries, performing arts venues, libraries and fantastic restaurants and cafés.