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Rumbalara

Gosford

ONCE UPON A TIME

On a pristine, spring morning, our client walked the site they worked so hard to acquire, high above the Gosford CBD, on the old Gosford quarry, opposite the ancient lands of Rumbalara Reserve. The magical call of a Black Cockatoo, spiralled across the vast expanse of open space, overlooking an inland sea, that stretched on forever. “This land deserves more than just another apartment building” the power that is in being, within Alceon thought.

OUR COLLATERAL

Brand Strategy
Brand Positioning
Project Naming
CGI & Animation
Story-telling
Copywriting including Song Lyrics Music Production
Photography
Video
Brochure
Display Suite Design Advertising

OUR MARKET / OUR STRATEGY / OUR STORY / OUR AESTHETIC / OUR RESULTS

“Our Agency got what it was we trying to say, and told the story in a highly creative, engaging and compelling way. Further to this their handling of the overall account budget, deliverables and timeline was comforting, reassuring and comprehensive. We are extremely happy with their service and look forward to working with them again.”

Todd Campling
Alceon

OUR MARKET

Mostly Sydney escapees & local down-sizers. Mr & Mrs – “set me free”. They both long for open, natural space. Beautifully designed, contemporary homes, preferably with a view, are a must. But most importantly, they want a significant change in their lives. A massive paradigm shift. Show me what freedom looks like, they collectively think.

OUR STRATEGY

We needed to capture hearts and reassure minds. The post covid world was upon us and buyers have more geographical stretch in their search engines. Gosford is under an hour from Sydney’s CBD and the perfect place for an easy, occasional commute to the office when required. Let’s paint a picture of a carefree, natural, healthy life, where time slows down and life fills you up.

OUR STORY

Rumbalara means Rainbow in indigenous language and is the name granted to the magnificent Rumbalara reserve, which is connected to our site. It is from this name that our story takes shape. Inspired by the great dreamtime storytellers of our indigenous past (and Judy Garland), we embarked on a creative journey to tell a story of ancient landscapes, rainforest trails, pristine beaches, waterfront F&B and beautifully designed homes, with world class amenities and water views that go on forever.

OUR AESTHETIC

Our video included an industry first, our very own written and produced song, which tied in beautifully with our cinematic video, CGI, animation and printed collateral. Aesthetically, the colours of the rainbow were an obvious choice. What was not so obvious, was how we chose to use them. Subtle, understated, elegant & sophisticated. Photography wise, we grabbed a swag and camped out. Nature, naturally, was the brief and (as per usual) we captured the essence of the ancient lands around us in an engaging, pristine and inspiring fashion. From a CGI and animation perspective, our in-house team delivered with more than a hatful, of world-class images of the apartments, amenities and lush, landscaped, mature gardens.

OUR RESULTS

The brand, CGI, animation & marketing campaign for Rumbalara generated over 3 million views and over 3,000 qualified enquires, resulting in the highest prices ever paid for an apartment in Gosford, shifting the paradigm skywards on lifestyle and pricing expectations in the Central Coast region. Further to this, crucial confidence was created in the Gosford off-the-plan market and significant equity was also created in the Alceon brand, through the endorsed project brand identity and collateral association.

UDIA AWARD FOR EXCELLENCE

Judges recognised the Alceon / Our Agency collaboration produced a marketing approach as creatively beautiful as it was strategic, to overcome the key issues of location isolation and market acceptance of a product of this calibre. From the name ‘Rumbalara’ the indigenous word for Rainbow to the stunning creative expression including commissioning the production of an original song “Follow Your Rainbow” and two future films, the lifestyle promise of the project was conveyed with depth and imagination.

Testimonials

This project mean’t a lot to me personally. As per usual, the team at Our Agency delivered. They went above and beyond and were a pleasure to deal with, throughout the entire process.
Phillip WolanskiDenwol
We are extremely pleased with the creativity, perseverance, service and delivery from the team at Our Agency. It was a pleasure working with them on the launch of our circa $500M master-planned project in Bankstown and I look forward to the opportunity of working with them again soon.
Jonathan TanSales & Marketing Manager, NSW Poly Australia
Our Agency have been a mainstay brand partner of ours for almost three decades. As always, their storytelling, CGI, service and creativity is of the highest standard.
David MiltonManaging Director CBRE
Our agency have done a wonderful job with this: incredible attention to detail and patience (and it shows). Thank you.
William SmartSmart Design Studio
“Multi award winning creative that delivered exceptional results for our flagship residential development, Sydney Wharf. I would recommend them without hesitation.”
Mark JacobsDevelopment Director, Charter Hall
"The most sophisticated marketing campaign for an Australian residential development ever” "$80 million in 8 hours” “Bondi Beach apartment prices smashed.”
Australian Financial Review
We partnered with Our Agency on our very first project in Epping nearly ten years ago. It was a pleasure working with them then, and a pleasure working with the same team again, all these years later. Their experience & design nous is invaluable.
Alex ZhaoDirector & General Manager, SJD
Our Agency got what it was we trying to say, and told the story in a highly creative, engaging and compelling way. Further to this their handling of the overall account budget, deliverables and timeline was comforting, reassuring and comprehensive. We are extremely happy with their service and look forward to working with them again.
Todd CamplingAlceon
Our Agency were able to demonstrate a level of creativity that matched our dynamic architectural intent and eclectic location. It really was an absolute pleasure working with them.
Mark MezraniDeveloper
Given the uniqueness of this project we were looking for a creative agency that could take the story to the next level, creatively. The team at Our Agency delivered in spades.
Fady RizkAstute Property
Multi award winning creative that delivered exceptional results for our flagship residential development, Sydney Wharf. I would recommend them without hesitation.
Mark JacobsDevelopment Director, Charter Hall
The strategic and creative process feels like second nature when we’re working with the team at Our Agency. I have worked with them multiple times and they always deliver, no matter what the brief, property type or market conditions.
Matthew BaileyLa Salle
It was a pleasure working hand in glove with the team at Our Agency, their creative interpretation of our VIP strategy was first class.
James BellMirvac
Our agency are always a pleasure to deal with, from commencement to completion of any commission. They have an intuitive ability to understand the history, culture and social context of any project and translate it into a narrative that engages all people across the stakeholder spectrum.
Rob ThomasGeneral Manager Property, TOGA
The team at Our Agency went above and beyond – as per usual. Compelling creative, coupled with outstanding production values, service and a can do attitude, resulted in another successful project and a design award or two also.
Phillip WolanskiDenwol
The team at Our Agency shared our optimism and belief and what we were trying to achieve and added the necessary, creative storytelling, to bring our vision to life in the most emotionally, compelling way possible.
Kevin ZhouPrinciple Manager of Sales & Marketing Poly Global Sydney | Brisbane

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Our Agency is the property agency that specialises in property marketing Sydney, property marketing Melbourne, property marketing Brisbane, property marketing Canberra, property marketing Perth & real estate marketing Australia. Our Agency are the property marketing experts.

Best Property Marketing Australia

As the experts in property marketing, Our Agency offers the best Property Marketing Services of any property agency. A real estate marketing company and the best property branding or the best property marketing services in Australia. Our Agency is a property marketing agency that specialises in off the plan real estate and are also off the plan apartment marketing specialist, off the plan property development specialist & commercial property marketing specialist.

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Off The Plan Residential Property Developments

As a residential property marketing agency, a commercial property marketing agency & an apartment marketing specialist, our property marketing services include property branding, property marketing, property marketing strategy, websites, artist impressions, 3d architectural rendering, cgi, cgi animation, 3d rendering, design, signage, display suites, direct mail, copywriting, on-line advertising, social media advertising, sales books, real estate branding, real estate branding, real estate marketing, property marketing websites. Our Agency is the property agency that is Australia’s most experienced property brand & marketing agency and Australia’s leading specialist property communication agency.

Our Agency is the property agency that specialises in property marketing Sydney, property marketing Melbourne, property marketing Brisbane, property marketing Canberra, property marketing Perth & real estate marketing Australia. Our Agency are the property marketing experts.

Our Agency is a property agency that specialises in property marketing Sydney, property marketing Melbourne, property marketing Brisbane, property marketing Canberra, property marketing Perth & real estate marketing Australia. Our Agency are property marketing experts.

As the experts in property marketing, Our Agency offers the best Property Marketing Services of any property agency. A real estate marketing company and the best property branding or the best property marketing services in Australia. Our Agency is a property marketing agency that specialises in off the plan real estate and are also off the plan apartment marketing specialist, off the plan property development specialist & commercial property marketing specialist.

Commercial Off The Plan Marketing, 3D commercial property renders, commercial marketing specialists, commercial brand strategy, commercial property marketing agency, commercial real estate advertising agency, commercial real estate advertising.
As a residential property marketing agency, a commercial property marketing agency & an apartment marketing specialist, our property marketing services include property branding, property marketing, property marketing strategy, websites, artist impressions, 3d architectural rendering, cgi, cgi animation, 3d rendering, design, signage, display suites, direct mail, copywriting, on-line advertising, social media advertising, sales books, real estate branding, real estate branding, real estate marketing, property marketing websites. Our Agency is the property agency that is Australia’s most experienced property brand & marketing agency and Australia’s leading specialist property communication agency.
The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, exploring their personal & professional stories whilst unearthing insights on how to create the most successful property brands possible.

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