Spring Square

Bankstown

ONCE UPON A TIME

Poly Australia had a dream. They dream big. Take an infill site in Bankstown, and completely transform it. Transform it, not only in shape, form and use, but in heart, soul & passion. Raise, re-invent, re-shape. Make a place infinitely better than they found it. Leave a lasting Legacy. Who else to write the story than their trusted partner for many years, yours truly. Our Agency.

OUR COLLATERAL

Brand Strategy
Brand Positioning
Visual Story-telling
Photography
Website
Brochure
Display Suite Design
Advertising

OUR MARKET / OUR STRATEGY / OUR STORY / OUR AESTHETIC / OUR RESULTS

“The team at Our Agency shared our optimism and belief and what we were trying to achieve and added the necessary, creative storytelling, to bring our vision to life in the most emotionally, compelling way possible.”

Kevin Zhou
Principle Manager of Sales & Marketing
Poly Global Sydney | Brisbane

OUR MARKET

Everyone, is welcome. First home buyers, upgraders, investors and right sizers. Mostly from Sydney’s western suburbs, but with Poly’s reach – near & far. The consistent insight was, a consistent view on opportunity & optimism. To see through the haze and be able to dream big, as big as Poly.

OUR STRATEGY

Bankstown is misunderstood by those people who don’t have an affinity with it. So we simply had to lift the veil and show the marketplace, how culturally rich and entertaining, Bankstown already is. Next step was to roll out the crystal ball. Demonstrate how a great place to live, is only going to get better, and better, and better.

OUR STORY

Elevate Bankstown to new heights. Defined by its diversity, Bankstown is like nowhere else in Sydney. Here you are welcomed, encouraged and included. Young couples can aspire, families can grow and individuals can belong. Spring Square is giving new life to Bankstown, embracing its culture and unearthing a new way to live, work and play in this vibrant precinct. This new masterplan has been inspired by vertical communities around the globe, tailored to uplift Bankstown, enlivening its people and their lifestyle. This exciting new precinct is brought to you by leading international developer Poly Australia – a team of highly innovative and strategic thinkers with a focus on creating more socially sustainable communities that aren’t just places to live, but places to thrive.

OUR AESTHETIC

The Poly master brand identity was the catalyst – for all we had to show and tell. Premium everything. Navy blue fused with Copper foil, merged with aspirational photography and world class CGI. The logo is a chapter unto itself, incorporating the precinct, inclusivity, connection, community, diversity and Poly stories.