Sydney Wharf

Sydney Harbour

ONCE UPON A TIME

A truly once in a generation opportunity. The last remaining undeveloped finger wharf in Sydney. Stop it. Charter Hall’s mandate was to up the ante. Create a truly world- class residential pier (with marina berths on the side) and in the process of doing so – a new level of waterfront living, not seen in this location before. Given that we have gills, Our Agency was the natural choice to bring this remarkable waterfront (and sides) offering to life.

OUR COLLATERAL

Brand Strategy
Brand Positioning
Project Naming
Direct Mail
Story-telling
Copywriting
Photography
Video
Brochure
Display Suite Design
Advertising

“Multi award winning creative that delivered exceptional results for our flagship residential development, Sydney Wharf. I would recommend them without hesitation.”

Mark Jacobs
Development Director
Charter Hall

OUR MARKET

Downsizers, professionals, boaties and all high net worth individuals who desire waterfront property. We get that group. They love property – and water – in equal measure. They’re our bread and butter.

OUR STRATEGY

Pretty simple really. As are all the best property strategies. The last remaining finger wharf in the Sydney CBD area. The only real estate available off-the-plan that comes with it’s own marina berth. The actual address is Pyrmont, but the bigger idea is Sydney, à la, Sydney Wharf. We had a great database, but the scarcity of the opportunity was both genuine and limited. So let’s create a direct mail piece that feels like a luxurious piece of jewellery, layers of wrapping eventually unveiling an authentic, never to be repeated opportunity.

OUR STORY

This is Living. Uncompromising, flawless, finite. Expertly crafted by acclaimed architects PTW, with opulent interiors by SJB, Sydney Wharf connects you to the pulse of the city and sets you free on the wide blue pacific ocean in the same moment.

OUR AESTHETIC

Chiselled, beyond crafted. Two wharves, previously know as 8 & 9. Now V111 + 1X. An icon for the ages. Standing the test of time, for all time. Tactile, on an unsurpassed level. Leather, metal, velvet. Feels so good. Looks even better.

OUR RESULTS

Sold out at launch – at record breaking prices. Three levels of V-VIP selling. No mainstream media required. Game, set and match. Let’s go sailing.

The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, exploring their personal & professional stories whilst unearthing insights on how to create the most successful property brands possible.

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