Property Marketing Podcast

The Grand

Gosford

ONCE UPON A TIME

Mixed use, with no mixed feelings. A lesson on how to make a place. Design it from the ground up. Ensure the retail is purpose built, and now you have a purpose. Make it Grand, where it was not that way previously. Reinvent the streetscape, the foyer, the facilities, the apartments. Change the way people live in this location, leave a legacy. One worth leaving.

OUR COLLATERAL

Brand Strategy
Brand Positioning
Project Naming
CGI & Animation
Story-telling
Copywriting
Music Selection
Photography
Video
Brochure
Display Suite Design
Advertising

OUR MARKET / OUR STRATEGY / OUR STORY / OUR AESTHETIC / OUR RESULTS

“Our Agency were instrumental in achieving our overall success, overseeing all aspects of the marketing and ensuring all messaging and creative remained true to the overarching sales and brand strategy.”

Jack Malouf
TQM

OUR MARKET

Sydney escapees, local downsizers and investors. Life needs to be easy-peasy. Walk downstairs (or take the lift) and you’ve arrived. Everything you need and nothing you don’t. Water views, waterside, on the Southside, the historic side, the right side.

OUR STRATEGY

Mann St, Gosford. Not quite the right fit for our Grand positioning. But as you head south, past Georgiana Terrace, the landscape changes. A fine grain reveals itself amongst the historic sandstone buildings of Gosford’s European creation. Cool cafe’s, considered dining, a new waterfront park and a more refined streetscape, about to become finer. Hence Mann St, South. A location within a location – and a Grand one at that.

OUR STORY

Grand, impressive, impeccable. An exemplar will soon rise at the pointy end of Mann St. Waterside. Historic. Design Savvy. Superb. Where the streets are sculptured, the water glistens and the walls tell stories of bygone days. Where the people in the know, know how to live, love, laugh and linger.

OUR AESTHETIC

Grand every which way. The brand identity utilises a modern serif font with an elegant, unique and aspirational feel, hand crafted specifically for the grand storyline. A distinctive curve on the R represents the curvaceous, architecture style of the podium and tower. A soft wallpaper of calm water, rippling above fine white sand, is used throughout our communication to enhance the project’s waterside location and also relate to the extensive use of sandstone on the podium level and throughout Mann St South.

OUR RESULTS

The very first VIP wave of marketing initiatives generated over 1,000 qualified enquires, establishing a solid database for the Grand release which achieved over $50M in sales. Significant equity was also created in the ACE and TQM brands, through the endorsed association with the well considered nature of the project brand & the creative and sophisticated values of the marketing collateral.

Testimonials

This project mean’t a lot to me personally. As per usual, the team at Our Agency delivered. They went above and beyond and were a pleasure to deal with, throughout the entire process.
Phillip WolanskiDenwol
We are extremely pleased with the creativity, perseverance, service and delivery from the team at Our Agency. It was a pleasure working with them on the launch of our circa $500M master-planned project in Bankstown and I look forward to the opportunity of working with them again soon.
Jonathan TanSales & Marketing Manager, NSW Poly Australia
Our Agency have been a mainstay brand partner of ours for almost three decades. As always, their storytelling, CGI, service and creativity is of the highest standard.
David MiltonManaging Director CBRE
Our agency have done a wonderful job with this: incredible attention to detail and patience (and it shows). Thank you.
William SmartSmart Design Studio
“Multi award winning creative that delivered exceptional results for our flagship residential development, Sydney Wharf. I would recommend them without hesitation.”
Mark JacobsDevelopment Director, Charter Hall
"The most sophisticated marketing campaign for an Australian residential development ever” "$80 million in 8 hours” “Bondi Beach apartment prices smashed.”
Australian Financial Review
We partnered with Our Agency on our very first project in Epping nearly ten years ago. It was a pleasure working with them then, and a pleasure working with the same team again, all these years later. Their experience & design nous is invaluable.
Alex ZhaoDirector & General Manager, SJD
Our Agency got what it was we trying to say, and told the story in a highly creative, engaging and compelling way. Further to this their handling of the overall account budget, deliverables and timeline was comforting, reassuring and comprehensive. We are extremely happy with their service and look forward to working with them again.
Todd CamplingAlceon
Our Agency were able to demonstrate a level of creativity that matched our dynamic architectural intent and eclectic location. It really was an absolute pleasure working with them.
Mark MezraniDeveloper
Given the uniqueness of this project we were looking for a creative agency that could take the story to the next level, creatively. The team at Our Agency delivered in spades.
Fady RizkAstute Property
Multi award winning creative that delivered exceptional results for our flagship residential development, Sydney Wharf. I would recommend them without hesitation.
Mark JacobsDevelopment Director, Charter Hall
The strategic and creative process feels like second nature when we’re working with the team at Our Agency. I have worked with them multiple times and they always deliver, no matter what the brief, property type or market conditions.
Matthew BaileyLa Salle
It was a pleasure working hand in glove with the team at Our Agency, their creative interpretation of our VIP strategy was first class.
James BellMirvac
Our agency are always a pleasure to deal with, from commencement to completion of any commission. They have an intuitive ability to understand the history, culture and social context of any project and translate it into a narrative that engages all people across the stakeholder spectrum.
Rob ThomasGeneral Manager Property, TOGA
The team at Our Agency went above and beyond – as per usual. Compelling creative, coupled with outstanding production values, service and a can do attitude, resulted in another successful project and a design award or two also.
Phillip WolanskiDenwol
The team at Our Agency shared our optimism and belief and what we were trying to achieve and added the necessary, creative storytelling, to bring our vision to life in the most emotionally, compelling way possible.
Kevin ZhouPrinciple Manager of Sales & Marketing Poly Global Sydney | Brisbane

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As the experts in property marketing, Our Agency offers the best Property Marketing Services of any property agency. A real estate marketing company and the best property branding or the best property marketing services in Australia. Our Agency is a property marketing agency that specialises in off the plan real estate and are also off the plan apartment marketing specialist, off the plan property development specialist & commercial property marketing specialist.

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As a residential property marketing agency, a commercial property marketing agency & an apartment marketing specialist, our property marketing services include property branding, property marketing, property marketing strategy, websites, artist impressions, 3d architectural rendering, cgi, cgi animation, 3d rendering, design, signage, display suites, direct mail, copywriting, on-line advertising, social media advertising, sales books, real estate branding, real estate branding, real estate marketing, property marketing websites. Our Agency is the property agency that is Australia’s most experienced property brand & marketing agency and Australia’s leading specialist property communication agency.

Our Agency is the property agency that specialises in property marketing Sydney, property marketing Melbourne, property marketing Brisbane, property marketing Canberra, property marketing Perth & real estate marketing Australia. Our Agency are the property marketing experts.

Our Agency is a property agency that specialises in property marketing Sydney, property marketing Melbourne, property marketing Brisbane, property marketing Canberra, property marketing Perth & real estate marketing Australia. Our Agency are property marketing experts.

As the experts in property marketing, Our Agency offers the best Property Marketing Services of any property agency. A real estate marketing company and the best property branding or the best property marketing services in Australia. Our Agency is a property marketing agency that specialises in off the plan real estate and are also off the plan apartment marketing specialist, off the plan property development specialist & commercial property marketing specialist.

Commercial Off The Plan Marketing, 3D commercial property renders, commercial marketing specialists, commercial brand strategy, commercial property marketing agency, commercial real estate advertising agency, commercial real estate advertising.
As a residential property marketing agency, a commercial property marketing agency & an apartment marketing specialist, our property marketing services include property branding, property marketing, property marketing strategy, websites, artist impressions, 3d architectural rendering, cgi, cgi animation, 3d rendering, design, signage, display suites, direct mail, copywriting, on-line advertising, social media advertising, sales books, real estate branding, real estate branding, real estate marketing, property marketing websites. Our Agency is the property agency that is Australia’s most experienced property brand & marketing agency and Australia’s leading specialist property communication agency.
The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, exploring their personal & professional stories whilst unearthing insights on how to create the most successful property brands possible.

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