Property Marketing Podcast

Walsh Bay

Sydney Harbour

ONCE UPON A TIME

Grab a seat and let’s travel back in time – way back. Pre-internet, pre – digital, pre – CGI – well almost. Walsh Bay was and still remains, one of Australia’s most treasured waterfront sites. Its world class residential pier, was the world’s only purpose built one, crafted from the seabed up, by two of Australia’s most prolific property & infrastructure developers, Mirvac & Transfield. Lucky for us, we got to tell the story and redefine residential project marketing as a we did it.

OUR COLLATERAL

Brand Strategy
Brand Positioning
Project Naming
Direct Mail
Story-telling
Copywriting
Photography
Video
Brochure
Display Suite Design
Advertising

OUR MARKET / OUR STRATEGY / OUR STORY / OUR AESTHETIC / OUR RESULTS

“It was a pleasure working hand in glove with the team at Our Agency, their creative interpretation of our VIP strategy was first class.”

James Bell
Mirvac

OUR MARKET

Sydney downsizers, professionals, boaties and all high net worth individuals. Property savvy. Definitely not their first rodeo.

OUR STRATEGY

Mirvac were at the top of their game. With Bob Hamilton at the wheel, we were led by one of the property industry’s sharpest minds. Our brief was to remain laser focussed on the database – Mirvac’s database. This moment defined this era and the future of VIP project marketing. Give your loyal fan base first choice – and mean it. Really.

OUR STORY

The Heart of the most beautiful harbour on earth. Gift wrapped for the fortunate few. The rhythm of the harbour and yesterday’s enduring lustre – is transformed into the splendour of the new.

OUR AESTHETIC

W for Walsh. B for Bay, visualised in iconic maritime flags, hovering over the water. The colour palette of these flags then re- interpreted and fused with silver and mono, merging the romantic past with the effervescent future. A classic talent shoot captured the drama of the original, iconic waterfront wharves, juxtaposed with the modernity of the current day amenity. All rolled up and packed inside a bottle, a message for the ages. The very first, most iconic and successful VIP direct mail pieces of all time, changing the property market VIP strategy landscape – for the rest of time.

OUR RESULTS

Sold out at launch. The message in a bottle, did the trick and then some. Our purpose built, hand crafted message in a bottle was delivered to Mirvac’s unique database and some of Australia’s highest net worth individuals. This highly engaging, creative and enduring piece of communication got the industry talking and word soon spread of this once in a lifetime, limited opportunity. Those who were luckily enough to be invited to purchase, all took their opportunity with the project selling out in a matter of hours.

Testimonials

This project mean’t a lot to me personally. As per usual, the team at Our Agency delivered. They went above and beyond and were a pleasure to deal with, throughout the entire process.
Phillip WolanskiDenwol
We are extremely pleased with the creativity, perseverance, service and delivery from the team at Our Agency. It was a pleasure working with them on the launch of our circa $500M master-planned project in Bankstown and I look forward to the opportunity of working with them again soon.
Jonathan TanSales & Marketing Manager, NSW Poly Australia
Our Agency have been a mainstay brand partner of ours for almost three decades. As always, their storytelling, CGI, service and creativity is of the highest standard.
David MiltonManaging Director CBRE
Our agency have done a wonderful job with this: incredible attention to detail and patience (and it shows). Thank you.
William SmartSmart Design Studio
“Multi award winning creative that delivered exceptional results for our flagship residential development, Sydney Wharf. I would recommend them without hesitation.”
Mark JacobsDevelopment Director, Charter Hall
"The most sophisticated marketing campaign for an Australian residential development ever” "$80 million in 8 hours” “Bondi Beach apartment prices smashed.”
Australian Financial Review
We partnered with Our Agency on our very first project in Epping nearly ten years ago. It was a pleasure working with them then, and a pleasure working with the same team again, all these years later. Their experience & design nous is invaluable.
Alex ZhaoDirector & General Manager, SJD
Our Agency got what it was we trying to say, and told the story in a highly creative, engaging and compelling way. Further to this their handling of the overall account budget, deliverables and timeline was comforting, reassuring and comprehensive. We are extremely happy with their service and look forward to working with them again.
Todd CamplingAlceon
Our Agency were able to demonstrate a level of creativity that matched our dynamic architectural intent and eclectic location. It really was an absolute pleasure working with them.
Mark MezraniDeveloper
Given the uniqueness of this project we were looking for a creative agency that could take the story to the next level, creatively. The team at Our Agency delivered in spades.
Fady RizkAstute Property
Multi award winning creative that delivered exceptional results for our flagship residential development, Sydney Wharf. I would recommend them without hesitation.
Mark JacobsDevelopment Director, Charter Hall
The strategic and creative process feels like second nature when we’re working with the team at Our Agency. I have worked with them multiple times and they always deliver, no matter what the brief, property type or market conditions.
Matthew BaileyLa Salle
It was a pleasure working hand in glove with the team at Our Agency, their creative interpretation of our VIP strategy was first class.
James BellMirvac
Our agency are always a pleasure to deal with, from commencement to completion of any commission. They have an intuitive ability to understand the history, culture and social context of any project and translate it into a narrative that engages all people across the stakeholder spectrum.
Rob ThomasGeneral Manager Property, TOGA
The team at Our Agency went above and beyond – as per usual. Compelling creative, coupled with outstanding production values, service and a can do attitude, resulted in another successful project and a design award or two also.
Phillip WolanskiDenwol
The team at Our Agency shared our optimism and belief and what we were trying to achieve and added the necessary, creative storytelling, to bring our vision to life in the most emotionally, compelling way possible.
Kevin ZhouPrinciple Manager of Sales & Marketing Poly Global Sydney | Brisbane

Contact us today to experience what Our Agency can do for you.

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The Property Agency

Our Agency is the property agency that specialises in property marketing Sydney, property marketing Melbourne, property marketing Brisbane, property marketing Canberra, property marketing Perth & real estate marketing Australia. Our Agency are the property marketing experts.

Best Property Marketing Australia

As the experts in property marketing, Our Agency offers the best Property Marketing Services of any property agency. A real estate marketing company and the best property branding or the best property marketing services in Australia. Our Agency is a property marketing agency that specialises in off the plan real estate and are also off the plan apartment marketing specialist, off the plan property development specialist & commercial property marketing specialist.

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Commercial Off The Plan Marketing, 3D commercial property renders, commercial marketing specialists, commercial brand strategy, commercial property marketing agency, commercial real estate advertising agency, commercial real estate advertising.

Off The Plan Residential Property Developments

As a residential property marketing agency, a commercial property marketing agency & an apartment marketing specialist, our property marketing services include property branding, property marketing, property marketing strategy, websites, artist impressions, 3d architectural rendering, cgi, cgi animation, 3d rendering, design, signage, display suites, direct mail, copywriting, on-line advertising, social media advertising, sales books, real estate branding, real estate branding, real estate marketing, property marketing websites. Our Agency is the property agency that is Australia’s most experienced property brand & marketing agency and Australia’s leading specialist property communication agency.

Our Agency is the property agency that specialises in property marketing Sydney, property marketing Melbourne, property marketing Brisbane, property marketing Canberra, property marketing Perth & real estate marketing Australia. Our Agency are the property marketing experts.

Our Agency is a property agency that specialises in property marketing Sydney, property marketing Melbourne, property marketing Brisbane, property marketing Canberra, property marketing Perth & real estate marketing Australia. Our Agency are property marketing experts.

As the experts in property marketing, Our Agency offers the best Property Marketing Services of any property agency. A real estate marketing company and the best property branding or the best property marketing services in Australia. Our Agency is a property marketing agency that specialises in off the plan real estate and are also off the plan apartment marketing specialist, off the plan property development specialist & commercial property marketing specialist.

Commercial Off The Plan Marketing, 3D commercial property renders, commercial marketing specialists, commercial brand strategy, commercial property marketing agency, commercial real estate advertising agency, commercial real estate advertising.
As a residential property marketing agency, a commercial property marketing agency & an apartment marketing specialist, our property marketing services include property branding, property marketing, property marketing strategy, websites, artist impressions, 3d architectural rendering, cgi, cgi animation, 3d rendering, design, signage, display suites, direct mail, copywriting, on-line advertising, social media advertising, sales books, real estate branding, real estate branding, real estate marketing, property marketing websites. Our Agency is the property agency that is Australia’s most experienced property brand & marketing agency and Australia’s leading specialist property communication agency.
The Property Marketing Podcast is an original podcast hosted by Anthony Denman, co-founder of Our Agency. In each episode Anthony talks to Australia’s most experienced property professionals, exploring their personal & professional stories whilst unearthing insights on how to create the most successful property brands possible.

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