In one of Australia’s first and most memorable VIP launches, Our Agency worked in collaboration with James Bell and Bob Hamilton to develop one of our most enduring, creative and successful direct mail pieces to date – a message in a bottle. A purpose-made handcrafted container was developed with an offer printed on a metallic invitation which was then placed inside a stylish bottle. These were delivered to a database of just 300 potential buyers who were responsible for the majority of purchases on the first day. This was the beginning of VIP offer strategies made through innovative direct mail.